Hi there ✷ I’m Estefano, I am a
Senior Product Designer focused on end-to-end delivery and strategy
I have 8 years of experience leading end-to-end digital product experiences across web and app, designing for products used by millions of people around the world for in the commercial aviation, finance, retail industry.
I work closely with product owners and engineers, bringing the user insights into the heart of decision design-making and translating complex operational services and user needs needs into clear, intuitive usable solutions. My focus is on helping agile teams achieve their bussiness goals, whether that’s strengthening user retention, scaling and capitalising existing products, increasing engagement, or building entirely new products from the ground up.
Selected work
Lufthansa Group
2023-2026
Senior Product Designer at Lufthansa Group, leading end-to-end UX design for complex booking and profile systems across web and native apps used by millions of travelers worldwide.
I work closely with Product Owners and Engineering in cross-functional teams to shape scalable, user-centered solutions from concept to implementation, balancing business goals, technical constraints, and usability.
My work has improved key journeys, including increasing booking engagement to 71% and redesigning the Profile experience to support multi-team scalability, driving a 114% increase in engagement
Led the end-to-end redesign of the Profile Page (web), collaborating cross-functionally to establish a scalable governance model and increase engagement, resulting in a +114% uplift within 2 months post-launch.
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Lufthansa Group
Web profile page redesign
Design project lead • Multi brand • Testing • Prototyping
Drove the end-to-end redesign of the Profile Page for web in collaboration with Business Analysts, Developers, UX Researchers, and stakeholders, with the 2 objectives: Create a design for defining a governance structure for multiple teams involved in the profile experience and increasing user profile page engagement. The launch resulted in a 114% engagement increase within the first 2 months post-release.
Vergo
Wallet and expense tracker for construction and home renovations
UI •Stakeholder Management• Design System • Wallet • Finances • Prototyping
My journey on this project was fully focused on the creation of a design system and designing the most intuitive interfaces to help engineers and architects to create separate project wallets for each client and to track their expenses and to send invoices to their clients
Carbn: Cut your footprint
10 Green Habits that will help you take climate action
User Interface • Design System • Gamification • Branding • Web •Prototyping
This app makes taking climate action fun and easy. It helps users reduce their carbon footprint with 10 green habits and rewards them with GreenMiles. Users can compare their progress with friends and family. The challenge was to keep users engaged and motivated.
Carbn for business
Track your employee's footprint, set a reduction target plan and reward them up
The objective of this product was to help companies to start to become carbon neutral in an accessible and easy way, where companies can breakdown their employee’s footprint, set a reduction target and track their emissions reductions, to keep the employees motivated they could be rewarded by internal rewards and the use on an internal competition using green challenges
5las (without queues)
store capacity control to prevent the spread of covid-19
User Research • Web/App • Retail • Booking • Branding • Prototyping
This project aimed to create a solution for safe and organized store visits during lockdowns. Challenges included remote task execution, tight timelines, and creating a free-to-use product for both users and business owners.
Project proposal
Subway project creator
Discover potential new train lines that will reduce the traffic of the city
IA • App • Interface Design • Rail • Maps • Branding • Prototyping
The goal of this project was to create a mobile app that helps a transportation engineer to design a new subway system to improve the traffic levels of the city. The challenges were how to introduce all the engineer’s desktop products into a single mobile app in order to help them to be more proactive due to their context of the use and how to connect the company’s app value with their official payment method on their website.