Biography
I condiser myself as a UX generalist- all in one
What motivates me to be a user experience designer is being able to know people’s real-world problems and needs and being able to create a solution that will make their life easier (to be a positive change agent).
I grew up always thinking that products must understand us, not from us to technology, because by getting that feeling the product will fit naturally in the real world and that’s what I expect in each product that I work for.
Doesn’t matter how complex a product and a context could be, there is always exist a best practice and solution
Studies
San Ignacio de Loyola University (2017)
Licentiate Degree in Art and Business Design
San Ignacio de Loyola University (2011-2016)
Bachelor in Art and Business Design
Peruvian marketing institute (2019)
Profesional in Digital Marketing
Certificates
Professional background
Aug 2023 - Present
Aviation
Swiss International Air Lines
Worked in two product teams simultaneously with members based on different parts of the world like PMs, QA, Front-End, Back-End Developers, UX Writers, UX Researchers, and other UX Designers to deliver scalable designs solutions for Lufthansa, SWISS, Austrian, Brussels Airlines, Discover, and ITA Airways in a SAFe Agile environment.
Responsible of the logged-in desktop and app Booking and Profile page experience and designs. development.
Aug 2022 - Oct 2022
Technology/ Consulting
Accenture ag
Designing the UX/UI of the mobile apps for 2 global consumer goods companies. Working in close collaboration with the client developers, project managers, and business analysts to come up with conceptual design ideas, creating interactive prototypes and wireframes in order to support the technical development.
Feb 2022 - Sep 2022
Technology/ Finance
Vergo - Freelance
Co-designing mobile app interfaces using the best interface pattern practices by interpreting the app’s brief and user’s feedback. Prototyping and wireframing the conceptual design ideas and interfaces by identifying the user’s key values, redefining the brand, and evaluating competitors’ design concepts.
May 2021 - Mar 2022
Climate change Startup
Carbn - founding team
Leading the mobile app for B2C and B2B design. Conceptualizing the fit-for-purpose and tailor-made gamification methods to encourage the users to use the app. Conducting research with climate professionals with the habits that reduced the carbon emissions the most, creating a dashboard to track the user’s carbon footprint reduction, measuring the user’s affinity levels, and mitigating a possible drop-off
Jun 2019 - Mar 2021
Fintech
Simple
Managing a small team of UX designers and enhancing the ERP software while improving the UI of a digital invoice generator. Running remote 1:1 video interviews with participants, analyzing the interview data using affinity mapping, and capturing the findings divided into pain points, goals, and opportunities. Creating user personas and user journeys to define user interaction with products.
Oct 2018 - May 2019
Human Resources
Grupo Pro
I worked for a personnel selection and outsourcing company, they had as clients the 2 most important pharmacy companies in Peru, my main function was to investigate the specific needs of their pharmacy job applicants and design their own job search page application designs.
may 2018 - jul 2018 (freelance)
International gambling site
Galleros 128
I worked for a Philippine company that has an online betting page, they wanted to enter the Peruvian market; My main function was to carry out user research using qualitative and quantitative methods, to obtain a holistic understanding of the needs and define the problems that Peruvian users had with the betting page; These results had to be synthesized and presented with the brand country manager
nov 2017 - apr 2017
furniture for business
oficorp
Oficorp is an architecture and office furniture company with more than 15 years in the Peruvian market, my role within the company was to design an e-commerce page, where furniture and various interior design services would be sold
oct 2016 - apr 2017
pet & vet
pet house
Pet house is a veterinary company and exclusive pet store, located in the Jockey Plaza shopping centre, Lima. My role was to design your online sales page, with the aim of being able to achieve sales outside your establishment.
sep 2015 - dec 2015
National electric company
luz del sur
Luz del Sur is the most important private electricity distribution company in Peru, working as a graphic designer in the area of corporate relations, where I created graphic pieces for internal campaigns.
jun 2014 - dec 2014
printers
ventura group
I was in charge of designing physical and digital advertising materials, for a company dedicated to the sale of high-end printers & scanners.
Achievements
2017- 2018
Product design for the teaching spell in elementary school children
This summary makes reference to the main requirement that children have the 2nd grade of elementary level in the educational institution “Heart of Jesus” No. 7038-Armatambo-Chorrillos, is related to the subject of educational materials, , Which is the course that allows them to interpret the reading of texts and develop in themselves an adequate interpersonal communication; The problem they have is the lack of reference material containing a didactic style teaching model, in which it is adapted to the contents of the syllabus offered by the school, for the learning of the children; The lack of teaching materials in the institution has an extension of 10 years of absence.
When seeing the institution that is in a precarious situation for the teaching of the course of integral communication.
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